Comme Il Faut
Thirty years ago, Sybil Goldfiner and Carol Godin founded the Israeli fashion house.
Since its inception, comme il faut has operated as a blue-and-white fashion house, designing, manufacturing and marketing uncompromising quality fashion.
The name is a French phrase that says "properly, as it should be", as part of the feminist worldview,
that believes the right way is the way you want it.
Social awareness motivates comme il faut to understand the social responsibility of brands,
to act and promote the society in which we live, to work in line with these ideas.
The visual identity is directly related to art, culture, giving expression to the individual,
to detail, to create a work environment in which
everyone will have the ability to express themselves individually.