ROOF
we are a multidisciplinary design studio
specializing in creating a firm brand identity across all mediums and formats.
Hotels
Fattal Brand Book
Fattal Group
Fattal Terminal
Master
NYX Hotels
NYX TLV
NYX HERZELIA
Leonardo Boutique Hotel Jerusalem
Brown
Brown Beach House
Brown Beach House Croatia
Lighthouse 
Publica Isrotel
Poli House
Hotel CUCU 
Hotel Nordoy 
Shenkin Hotel
Jacob Samuel
Milu Hotel Firence
Stories Hotel Budapest
Hotel Collect Budapest

Hotel Bat-Sheva Jerusalem 
Indigo TLV
Kedma Hotel
1.
Hotel Strategy

Research & Insight Development
Hotel Positioning
Hotel Definitions
Content Strategy
Naming

Messaging 

Brand Idea
Hotel Concept
 Branding Process  
2.
Creative&Design
 
Hotel Identity
Visual Systems
Brand Guidelines
Content Development
Art Direction
Service Design
Logos, Colors, Typography,
Imagery, Tone Of voice...
Brand Book
3.
Implementation

Print Materials
Signage
Visuals
Uniforms
Music
smell
F&B
Fashion campaign
Photographing
Videos
Digital
Web
New Media
 
Crown Plaza ?
1.
New Hotels

1. Hotel Strategy
2. Creative & Design
3. Implementation
2.
Crown Plaza
 
Print Materials
Signage
Visuals
Uniforms
Music
smell
F&B
Fashion campaign
Photographing
Videos
Digital
Web
New Media
Big New Brand
Strong big brand structure, A new management group